DeciProfit

DeciProfit · pilot · program economics for fresh produce

Know the delivered margin per case before you sign the program.

For a supply program, product, origin, delivery window, buyer and channel, DeciProfit works out the true delivered margin after rejection, shrink, freight, deductions and payment terms, and shows exactly where the program stops making money.

Request to join the pilot See who it's for

Every figure carries its source. Built on public Canadian and US market data, AAFC, USDA, Bank of Canada, DRC.

Program Economics Sheet

Example · FL strawberries
Program price, delivered
$24.50
Rejection at the door · 4.0%
−0.98
Shrink in transit · 42 h at 2.5 °C
−0.90
Promo allowance & deductions
−0.83
Cost of 60-day payment terms
−0.33
Delivered cost · product + freight + storage
−21.24
Margin per case
+$0.21

Chance of losing money 29% · worst 1 in 10 −$0.29

2,000 scenarios · every figure sourced

MeasuredDerivedAssumed

Worked example: the reference program in our method (Florida strawberries, 30,240 cases delivered to Toronto), not a client's figures.

Who it's for

Both sides of the PO.

Packers, marketers & distributors

  • Price a program before committing, not after settlement.
  • Compare Florida, Mexico and Ontario origins on identical terms.
  • Walk into the buyer meeting with a defensible number.

Growers who sign retail programs

  • Know your floor price before the negotiation starts.
  • See what a long payment term really costs per case.
  • Know which clause to trade, and what it is worth.
A grower carrying crates of fresh blueberries in the field
A grower and a buyer shaking hands over a signed agreement

How it works

From the buyer's terms to your number in minutes.

  1. 1

    Enter the program, or start from the contract

    Price, volume, window, origin, costs and terms in six short steps. Upload the buyer's contract and the terms it states are filled in for you to check.

  2. 2

    Read the margin sheet

    Where the price goes, case by case; where the program breaks even; the chance of losing money; and your price against Toronto and US market prices.

  3. 3

    Take the Defence Sheet to the buyer

    A one-click PDF with every figure and its source, so the conversation is about the terms, not whose spreadsheet is right.

What you get

One sheet the buyer cannot argue with.

  • Margin sheet and break-even

    Every figure labelled measured, assumed or derived, and the price, rejection, shrink, exchange-rate and freight levels at which the program stops making money.

  • Range of outcomes

    The worst 1 in 10, the best 1 in 10 and the chance of losing money from 2,000 scenarios of the same program.

  • Claim exposure

    Modelled arrival condition against Good Arrival tolerances, and what the risk transfer point does to your margin.

  • Market references

    Toronto wholesale asking prices, US shipping-point and Detroit terminal prices beside your own price and cost.

  • Origin comparison

    Two to four programs side by side on identical terms, Florida, Mexico, Ontario, as a page or a PDF.

  • Freight and data health

    A freight estimate from distance and Ontario diesel when you have no quote, and a clear flag when a market feed is out of date.

Why now

The margins were always thin. The stakes just went up.

$123,480

one reefer load of the example program: 5,040 cases at $24.50

≈ $1,235

one extra point of rejection on that load

$0.33

what its 60-day payment term costs, per case

Deductions need backing

Canada's Grocery Code of Conduct puts deductions under scrutiny. The Defence Sheet lists each one with its source.

Ontario pilot

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We are working with a small group of Ontario packers and distributors. Tell us who you are and we will get back to you.

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